SELECTED EXPERIENCE
Here´s a selection of projects operated by Rodiner Retail Experience from 1999-2023
SLAZENGER AB
Global licensee for global brands.
Re-establishing the iconic brands Slazenger & Donnay within racketsports and golf. Transform a pricedriven strategy to a premium position.
Slazenger & Donnay owned by Frasers Group/Sports Direct in UK
Development of new sub brands from scratch for Slazenger and Donnay, from idea to market.
CEO/Mainowner 2019-ongoing.
www.slazengerpadel.com
www.donnaypadel.com
www.slazenger1881.com
GLACIAL AB
GLACIAL was born with a mission to make water consumption sustainable.
Up until now, we have consumed the world's most crucial element, water – the source of life, in a way that is harmful to us as humans and our planet.
Since starting in 2018, GLACIAL have strived to create awareness around these issues and offer a complementary solution.
- Chairman of the board 2020-2022
- Investor relations at a board perspective
EWAYS
Full retail concept development for premium charge stores at Eways.
Opening of Eways store in Täby Centrum 2021 and in Westfield Mall of Scandinavia in 2022.
Retail expert consultant 2019-2022- Case study including budget
- Landlord negotiations and closing
- Operational KPI
- Interior design/construction
- Project management
TERRACE.SE
Leading Scandinavian premium mens multibrand store.
CEO, Chairman of the board and founder.
Established full retail and online concept.
Founded 2007
Sold 2020
Nominated Habit Fashion Awards 2019 for award of store of the year in swedish retail.
Represented +100 brands such as Helmut Lang, Stone Island, Canada Goose, Paul Smith, Lacoste, Maison Kitsuné, Aspesi, Arcteryx Veilance, Patagonia, Common Projects, Parajumpers, Porter Yoshida, C.P Company, Bally, Adidas Originals etc.
MOUNTAIN WORKS
Scandinavian outdoor clothing company.
Highend downjacket brand established in Sweden and widely known through product placement in Swedish TV-success series Solsidan.
CEO, mainowner 2011-2018, changed brand platform, production and strategy from poor to great. Operated and owned by MNO International since 2018.
- Concept development- Product development
- Investor
- Still minority owner
AIK FOTBOLL AB
Merchandise operations and expertise.
AIK Fotboll is Scandinavias biggest club, established in 1891 and with large number of followers, fans and since 2006 listed in Stockholm.
2005-2011
- Establishing merchandise e-com shop
- Retail operations- Interior development
- Management support
- Closing of DERBY, store owned by Stockholms three biggest clubs.
MEDIA SATURN SWEDEN
Corporate identy program
Established high end onbrand profile clothes, POS and campaign merchandise for national in store campaigns.
Active during 2014-2016
SIDEWALK EXPRESS
Franchise concept of internet points in public places (before Iphones...)
At that time Europe’s leading and fastest growing actor within Online Digital Terminals
Franchisee operating 50 units through out Scandinavia 2004-2008.
- Landlord negotiations- Operations
- Vending machine operated 24/7 units
- Experienced challenges/opportunities within the franchise world
HomeruN
Store concept with 3 stores and e-com
Established 1999 with inspiration from IVY League/University merchandise. The concept during the early '00s where among the most trendy stores in Sweden.
Founded in 1999 sold in 2007.
Retail counterparties
Examples of partners within retail negotiations and cooperations during last 10 years.
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